Men retain always been an superior slice of the jewelry market, but mostly as buyers of expensive women’s jewelry. Yet their role as exclusive purchasers of women’s jewelry is assault to shift, as the
Men’s Jewelry Market Is on the Upswing
Men keep always been an noted part of the jewelry market, but chiefly as buyers of expensive women’s jewelry. Yet their role as exclusive purchasers of women’s jewelry is attack to shift, as the sales of fine jewelry for men virtually doubled from 2004 to 2006 to area $6 billion, according to a new survey of the jewelry and policing doorstep avowed by Unity Marketing
“Jewelry designed for men used to be a step-child in the jewelry business, as compared to women’s jewelry,” uttered Pam Danziger, president of Unity Marketing and author of “Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience” “But in 2006 the men’s jewelry market reached a 10 percent measure of the market, so it can’t be ignored any longer by jewelry marketers and retailers”
Men’s jewelry sales sustain strong in the luxury peddle
Signs are that sales of men’s jewelry commit perpetuate apace in 2007 and beyond For example, in Unity Marketing’s quarterly surveys of luxury consumer purchases, men’s jewelry purchase incidence rose each quarter this year to a lofty of 12 percent at the intimate of the third quarter 2007. This compares with an historic merit of 5 percent purchase incidence in 2006. Such strong sales bode well for the health of the men’s jewelry tout going into the traditional fourth quarter gifting season
“Our findings suggest that men are putting their experience as knowledgeable consumers of women’s jewelry to job in production fine jewelry purchases for themselves,” says Danziger “Now that many men are abandoning business incidential for further formal task attire, they are interested in accenting their wardrobes not only with a fine watch, but gold rings and cufflinks, and wholesale costume jewelry,fashion jewelry wholesale,wholesale jewelry,jewelry supply,pearl jewelry, entity jewelry as well”
Jewelry pantry sales on upswing in 2006
This surge in benefit in men’s jewelry coincides with an overall trend in the jewelry sell toward specialty retailers who can provide unique designs and individualized service. After losing sell slice for several years to discounters and collection merchants, specialty jewelers regained a finished 50 percent part of the jewelry peddle in 2006. Says Danziger, “Jewelry shoppers, in their search for higher-quality merchandise and fresh fashion-forward designs, found that the service and brilliant advice available in jewelry stores was exactly what they necessary They were perceptive to trade up for service and experiences that they couldn’t find in discount and warehouse retailers”
About Unity Marketing’s new scrutinize of the jewelry and guard sell
Unity Marketing has moderate recognized a new scour of the jewelry consumer market, entitled “Jewelry & Watch Report, 2007.” It combines the contact of in-depth qualitative fulcrum squad research and a quantitative research scour of 750 recent jewelry buyers’ shopping preferences, behaviors and attitudes
Included in the new “Jewelry and Watch Report, 2007” are profiles of the nation’s top ten jewelry retailers, as well as details about where shoppers rotten for their last jewelry or policing purchase and what features about the shopping environment influenced their shopping decision.